Super Bowl LIII wasn’t just the lowest scoring game in history, it also didn’t feature the same caliber of advertising and excitement that we are used to seeing. In the midst of it, there were a few car ads that stood out from the rest. Let’s take a closer look at five of the best 2019 Super Bowl car ads and a few we could have done without.
Audi has been participating in the Super Bowl advertising for more than a decade. This year, it was no surprise that we would see the E-Tron GT Concept during their spot; it’s been a big deal for the company.
During the second quarter of the game, this 60-second ad ran. It opens to a man walking through a wheat field. Off in the distance, we see a farmhouse. The man meets with his grandfather who escorts him into a barn. There he uncovers an amazing new sports car – obviously the Audi E-Tron.
The grandfather convinces him to take a ride, but before he’s able to drive away, his co-worker brings him back to life inside his cubicle. It turns out the man was choking on a cashew the whole time. Even though she tells him how lucky he is, he doesn’t feel the same way.
Then Audi reveals, “A thrilling future awaits. On earth.” Quite frankly, we loved the depth of the commercial and can’t really be displeased about anything E-Tron related.
Hyundai: “The Elevator”
Another one of the best Super Bowl car ads of 2019 comes at us from Hyundai. The Elevator aired during the first quarter and Hyundai was also an Official Sponsor of the game. Jason Bateman acts a bellboy running an elevator. His impish delivery is perfect for what the car company is hoping to portray.
Bateman’s character helps to convince buyers that the Shopper Assurance car-buying program is the way to go. He does this by taking you on a journey with a weird elevator. It stops at floors that represent some of the worst things you could encounter. We see a colonoscopy, jury duty and root canal. Bateman then attempts to drop the car buyers off at a used car lot, but they inform him that they are using Hyundai’s Shopper Assurance. This brings them to shopping heaven and we get a glimpse of the 2020 Hyundai Palisade SUV.
Let’s address one thing quickly. It might not have been a good ideal for Hyundai to lump a vegan dinner party into the mix. We understand that many of them have taken offense, and the company probably could have thought that through a little better. Aside from that, the ad was engaging, fun and memorable, so it wins big points with us.
Mercedes-Benz: “Say the Word”
You know you’ve always dreamt of having superpowers. That’s why this Mercedes-Benz ad gets a spot in our top Super Bowl car commercials. Who else could have pulled off an ad with some opera, Ludacris, Wile E. Coyote and a killer whale all thrown in the mix?
In this ad, we see a random dude using his powers to change things around him. It goes beyond switching the traffic light and dropping a golf ball into its hole. He also takes the time to free Willy and find a lost cat.
Since Mercedes has the naming rights to the Super Bowl stadium and is the home to the Falcons, they needed to pull off a good ad, and we think they did. Of course, at first we thought the ad might have been for Amazon or Google, but at the end it became clear what was happening.
After all was said and done, the guy gets into his A-Class. Once inside his Mercedes, he changes the interior lights and plays his favorite music, all with voice commands. For a moment, it’s easy to think that owning a Mercedes might just give you the same superpowers as well.
We got a chance to drool over the brand-new Toyota Supra right after the Superbowl Halftime show. In this spot, the Supra is shown drifting around a life-size pinball machine. Of course, “Pinball Wizard” from The Who is playing in the background just to compliment the feel a little further.
Frankly, we couldn’t get enough of the engine note, white-knuckle cornering maneuvers and rapid acceleration. It made us want to own a Supra right now, which means the ad did exactly what it was supposed to.
For anyone living under a rock who didn’t know about the new Supra, it surely impressed them to see Toyota create something so exciting. Now, if we could only find that course to play on. Oh the things we could do!
Dodge: “Big Game Blitz”
The final winner in our best 2019 Super Bowl car ads is Dodge. Sure, their spot is a little predictable, but it’s a heck of a lot of fun. It’s exactly what you would expect with the Hellcat: we see some power slides and smoking tires while listening to “The Devil Went Down to Georgia.”
Of course, we aren’t sure the SRT Durango needed to be in the ad. But because it does have 475 horsepower, we are willing to overlook it this one time.
Honorable Mention: Walmart
While it’s not one of the absolute best 2019 Super Bowl car ads that happened, this spot from Walmart needs to be recognized. We loved how they showcased twelve of the most iconic movie cars ever made to highlight their Grocery Pickup service. Keep in mind that this is the same commercial that aired during the Golden Globes, but we just can’t get enough of it.
Any commercial that can include Scooby Doo’s Mystery Machine, the Jurassic Park Jeep, Bumblebee’s Beetle and the Batmobile in the same spot deserves a pat on the back. By the way, did you happen to see the Truckster from National Lampoon’s Vacation? It was parked in a stall when the Mutt Cuts van pulled in.
Worst Super Bowl Car Ads of 2019
While we wish every commercial could have been the best Super Bowl car ad we’d ever seen, it’s true that some missed the mark. Here are a few we could have done without.
Ram: “Can’t Remember”
In this spot we see some cowboys loading their horse trailer. During that time, they reminisce about various Super Bowl ads and recall that they don’t know what many of the commercials were for. They wish that the advertiser would simply show you what they are selling so you don’t have to guess.
There are a few points to address here. First of all, Ram didn’t run their Super Bowl car ad during the game but choose instead to put it on social media. Second, they proved their own point perfectly. What is the ad even about? You don’t find out until the end and you likely won’t remember this one in the future.
Toyota: RAV4 Hybrid
Toyota started in the right direction with this Superbowl ad. We appreciated the story of Antoinette Harris, a female football player that was never supposed to amount to anything according to her critics. We love underdog stories and really thought this ad might go in the right direction, but it failed to deliver.
The trouble is that there was nothing in the ad that made us want to buy a RAV4. In fact, the SUV was sort of an afterthought in the entire spot. After watching the Supra ad, we know the marketing team could have done a better job with this story.
Kia: “We’re Not Famous”
Kia attempted to pull at the sappy card with this ad, but it simply didn’t work. While we appreciate the company shining a spotlight on the workers building the Telluride, this ad simply isn’t what people are looking for during the Big Game. Most people want action, humor and adventure, and we feel this ad may very well have been overlooked by screaming fans at parties across America.
Furthermore, what was with driving the Telluride through a river, with water flowing over the hood? One of our staff members was watching the game with his family, and his grandmother, who knows nearly nothing about cars, said “You couldn’t do that… it would flood the engine!”
Sure enough, in faint small print at the very bottom it says, “Water stunt performed with aftermarket snorkel.” You don’t say?
What’s Your Pick for the Best 2019 Super Bowl Car Ads?
Now it’s your turn. What would you choose as the best Super Bowl car commercials from this year? Which one stood out to you and why? Let us know in the comments!
Title Gods specializes in recovering lost car titles and solving all kinds of title-related issues. We are not attorneys. This article is not legal advice.